Gillian&Leisa
Work
About Us
Gillian&Leisa
Work
About Us
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How we made the selfie selfless

Show Your Support

Finalist – AC&E Awards – Not-For-Profit

It's a little bit special when your idea gets picked up by an international supermodel like Miranda Kerr. We created a simple, sharable idea for the National Breast Cancer Foundation inspiring people to show their support for the 1 in 8 women who will get breast cancer. For the month of October, we made the selfie selfless.

Visuals: Jacky Winter Group | Illustrator: Luke Lucas

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All A media first that actually got people clicking How we got Australia looking Encouraging Aussies to imagine Making a 175-year-old brand relevant for Gen Z Selling Supercars to a whole new audience Relaunching the most rewarding rewards program Inspiring the nation to go all out How we made selfies selfless Introducing Australians to My Heath Record Breathing new life into a 6-year-old campaign How one word change made $69M p.a. in billings
A media first that actually got people clicking How we got Australia looking Encouraging Aussies to imagine Making a 175-year-old brand relevant for Gen Z Selling Supercars to a whole new audience Relaunching the most rewarding rewards program Inspiring the nation to go all out How we made selfies selfless Introducing Australians to My Heath Record Breathing new life into a 6-year-old campaign How one word change made $69M p.a. in billings

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