Banner Ad Changeroom

THE ICONIC is Australia’s original fashion retail disruptor. Doing things differently is in our DNA. Realising that just 0.06% of banner ads are clicked, we knew we had to do something completely new to get noticed.

To cure banner blindness, we broadcast customer looks in live banner ads, as quickly as they could change into them. We set up a high street store and invited customers to create an outfit. They then jumped into changerooms which were built to the scale of banner ads. When the curtain opened, they modelled their look which was live streamed to shoppable banner ads all over the net.