Find Your Joy

When most people think of credit card rewards programs, they think of a catalogue filled with items like juicers and blenders. But Australians don’t want more stuff, they want meaningful experiences.

So to relaunch the American Express Membership Rewards program we showed just how rewarding the program could be. The campaign also included the first locally produced TV campaign for the Australian market.

Film production: Finch | Director: Paola Morabito
Photography production: Photoplay | Photographer: Mark Clinton