Expect Extra

Right now it feels like everything is getting smaller and more expensive. And Gen Z are not immune. So let’s show young Aussies this new Amex Card is the way to protect your experiences from shrinkflation.

We used the double meaning of extra to play into the fact the Card comes with lots of bonuses that have the power amplify your experiences and bring a little excess to your life. Plus we added a little extra to our ads too with stop motion and some famous voices.

Production: Photoplay  | Photographer: Sarah Adamston