Show Your Support
Finalist – AC&E Awards – Not-For-Profit
It's a little bit special when your idea gets picked up by an international supermodel like Miranda Kerr. We created a simple, sharable idea for the National Breast Cancer Foundation inspiring people to show their support for the 1 in 8 women who will get breast cancer. For the month of October, we made the selfie selfless.
Visuals: Jacky Winter Group | Illustrator: Luke Lucas
To motivate women to host a breakfast or donate to the National Breast Cancer Foundation we needed a simple, sharable idea. One they could all participate in.
Not only did we inspire thousands of Australian women to show their support for life-changing breast cancer research, but for the month of October we made the selfie selfless.
