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How we made the selfie selfless

Show Your Support

Finalist – AC&E Awards – Not-For-Profit

It's a little bit special when your idea gets picked up by an international supermodel like Miranda Kerr. We created a simple, sharable idea for the National Breast Cancer Foundation inspiring people to show their support for the 1 in 8 women who will get breast cancer. For the month of October, we made the selfie selfless.

Visuals: Jacky Winter Group | Illustrator: Luke Lucas

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