Got You Looking

Status quo … status schmo. THE ICONIC is the retailer that gets you looking. It’s not just that they deliver unique style, they also act differently too. From day dot they blew the traditional juggernauts away with their fresh take on retail – and over a decade later they still do. So we crafted a campaign with the exact same ethos. Every element from the art direction and scripts to the music and grading is designed to get you looking. In a category that takes itself way too seriously, we’re turning heads, bringing the cheek, and upsetting the status schmo. 

Production: Good Oil  | Director: Natasha Foster | Photographer: Cole Bennetts

AdNews 2025
Winner Most Effective Ad Campaign

Effie Awards 2025
Bronze Retail/Etail
Finalist Most Original Thinking
Finalist Brand Value

OMA Awards 2025
Finalist Best Small Format Campaign

Effie Awards 2024
Finalist Retail/Etail
Finalist Short-Term Effects