Banner Ad Changeroom

Banner ads are the worst performing media. There’s even a term for it: banner blindness. Just 0.06% are actually clicked on.
Yet fashion companies buy millions of them. Which no one ever sees. The total opposite of what fashion is all about.So how do you get people looking at fashion banner ads? You create an e-commerce first.
You let your customers use them as changerooms and model your clothes inside them. Live. 

We created a pop-up-store where customers could show off looks inside a banner-ad-sized-box, which was broadcast live all over the internet.  Banner ads were instantly shoppable, and the most popular looks were turned into outdoor ads with the collection selling out after the event.